Viene de Industria de los videojuegos - GamePlay Metrics - Parte 1

Trending Video Game Console Usage

Figure 4 shows the usage minutes for all tracked consoles each month from January 2008 to January 2009. Looking at the total usage minutes across all consoles for 2008, PlayStation 2 with the largest installed base still leads all other consoles. However both the PlayStation 2 and PlayStation 3 usage minutes are both trending down for the year. Xbox usage minutes are also trending down for 2008. The Xbox 360, Wii and GameCube usage minutes are trending upward.

Figure 4 January 2008 to January 2009 Video Console Usage Percents

Source: The Nielsen Company – GamePlay Metrics

The PlayStation 2 has the most pronounced downward decline. In examining the usage minutes by various market breaks, a correlation is seen in the decline based on income of the household.
Households with incomes $60,000 and above showed a drop of 25 percent of PlayStation 2 usage minutes from January to December 2008.

The PC Game Placer

The Nielsen Company measures personal computer game play in the U.S. portion of the Nielsen MegaPanel, which has more 184,000 personal computers under measurement. Panelists in the MegaPanel install a software meter on their personal computer which enables Nielsen to track what programs are running on the personal computer. As of March 1st, 2009 Nielsen is tracking 1,777 individual PC game titles.

When we look at the composition of personal computer game players in the December 2008 data, the single largest group of personal computer video game players is females ages 25 to 54, accounting for approximately 29 percent of total personal computer game players. Males ages 25 to 54 account for the next largest block at roughly 20 percent of all personal computer game players. The complete distribution of unique game players by age and gender with the percent of total minutes played for December 2008 is presented in Figure 5.

Figure 5 December 2008 Panel Composition by Total Minutes Played

Source: The Nielsen Company – GamePlay Metrics

When comparing the demographic segments percent composition to the amount of minutes the group contributed to the total minutes played, the demographic segment of females 55+ clearly stands out. The demographic break of females 55+ accounts for roughly 17 percent of the unique game players, but contribute almost 26 percent of total minutes of PC game play for December 2008. Both males and females, ages 18 to 24, significantly under index in terms of the
amount of game play contributed versus their representation in the panel.

Top PC video games versus top PC Players

When examining the titles of the personal computer games that were most popular for these two segments, male and female 25 to 54, the PC games played primarily are card games. Most, but not all of the card games in the top 10 are pre-installed with the Microsoft Windows operating system. Both males and females ages 25 to 54 tend to play the top title, Solitaire, five times a
week for about 30 minutes at a time. Within this group, the persons who play Solitaire the most are also in the top tercile for PC game players. The vast majority of players in this group are white, with males primary occupation in a professional or management professions, and females occupation primarily in homemaking or administrative professions. Figure 6 shows the top games
played based on unique players for males and females ages 25 to 54.

Figure 6 December 2008 Top Games Played for Males and Females 25-54

Source: The Nielsen Company – GamePlay Metrics

Perhaps because of the popularity of the free games provided by Microsoft, many personal computer game publishers and developers have released their own versions of card games. In the December 2008 Top PC Title report for Nielsen Game Play Metrics, six other card games are in the top 100. While card and other casual games have wide appeal, they are not necessarily the games with the highest average minutes played.

Engaging PC Titles

Looking again at the December 2008 PC gamer data, we can see which games for both males and females had the highest average minutes of play per week. The PC title IL-2 Sturmovik 1946 had the highest average minutes per week for a given player, but only had 6,978 unique players.
World of Warcraft come in at a close second with 744 minutes of average play per week per player and a staggering 1,201,848 male players in the U.S.
In total for December 2008, Nielsen shows more than 1.8 million unique persons played World of Warcraft. For those users who played World of Warcraft, the most popular alternate game they played was Solitaire, followed by Warcraft III: Reign of Chaos.

Figure 7 shows the trend of unique players from January 2008 to January 2009 for World of Warcraft, Second Life and Chessmaster Challenge. World of Warcraft and Second Life show a decline in unique players during the summer months, with World of Warcraft regaining its players in the fall and winter. Second Life shows a marginal rise of players in November 2008, but never recovers back to the January and February 2008 levels. Chessmaster Challenge has a mild dip
in the number of players in April 2008, but then an explosive growth in September 2008 through to January 2009

Figure 7 January 2008 to January 2009 Unique Players

Source: The Nielsen Company – GamePlay Metrics

The primary source of information for this analysis comes from the Nielsen GamePlay Metrics product, a monthly syndicated reporting service. The GamePlay Metrics product gives you unparalleled insight into video game console usage and PC game play.

Fuente: Nielsen

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